Bayer Executive Bridges

Description

Bayer HealthCare Executive Bridges consisted of 3 coordinated series of communications:

Executive Bridges
Webinars featuring leading experts who discuss challenging topics in managed care and apply their insights and
recommendations to emerging healthcare trends

Trends & Insights
Reports integrating synopses of the Executive Bridges webinar content with the findings of corresponding primary
quantitative online surveys of stakeholders like you

Fast Facts
Facts that provide highly graphic summaries of the salient data presented in the Trends & Insights report

The website and app were utilized by mixing clean professional layout with auxiliary design trends to achieve insight for a user who would typically be a healthcare professional or groups related. An entire brand was created including new elements and colors. A series of large circles would appear one by one scrolling upwards as the user answered the questions required to direct them in the correct path. Each section was colorized to help clarify and diversify each section.

 

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