The Concept – The owner used his experience in Mexico City to develop “The Red Cadillac – Tacos & Tequila” concept in New Jersey. Simple, affordable, comfort foods, prepared hyper-fresh with locally sourced produce. All of their Infused Tequilas are created through a handcrafted process, a Montes Family recipe.
The website and mobile app was designed to give a reflection of the inside of the restaurant. Through visual photos, color, and clean design a UI framework was setup to get a customer to the menus easily. We installed a live time hour display on top so users on their phones would immediately know if it was open or closed. Each food category was organized and put together so it is clear and simple on mobile also. Through optimization my development team and I added a radio music player which runs continuous through the day and is also used in the restaurant speakers. It was important that the customer got the feeling of the nightlife in the Red Cadillac, as it is unique with great food and the website was built to reflect that most.