The Coppertone website was updated in sections for various new text callouts, and visuals and for all of its products in both English, Spanish, and French.
Coppertone is the brand name for an American sunscreen, owned by Bayer, formerly Merck & Co., Inc., formerly Schering-Plough. It dates to 1944, when pharmacist Benjamin Green invented a lotion to darken tans. The company became famous in 1959 when it introduced the Coppertone girl, an advertisement showing a young blond topless girl in pigtails staring in surprise as a dog sneaks up behind her and pulls down her blue swimsuit bottom, revealing her bottom to have a lighter tone than the rest of her body.
The original Coppertone logo was the profile of an Indian chief. In 1953 Tally Embry Advertising in Florida was hired, and their ad men created the concept of the little girl and the pup. At the turn of the 21st century, Coppertone revised drawings of the Coppertone Girl so that they would be less revealing and show no tan lines. Some recent versions show only the girl’s lower back.