"There are three classes of people: those who see. Those who see when they are shown. Those who do not see." – Leonardo da Vinci

Pfizer Oncology

Pfizer's Oncology Drug Pipeline & Cancer Clinical Trials digital touchscreen trade show booth UI / UX. Pfizer Oncology is committed to developing transformative therapies that improve the outlook for cancer patients worldwide. Having one of the most robust in the industry—including biologics, small molecules, immunotherapies, & biosimilars, & it is centered on exploring a wide array of approaches across many tumor types. Pfizer seeks to translate the most innovative science into meaningful breakthrough medicines that redefine life with cancer for patients.

Working on this trade show booth for Pfizer Oncology, has left me with a better understanding of “complex organized data” constructs & a closeness to the project, as so many I knew battled cancer, while I participated in the exhibit showcase. I helped to organize and visually structure each targeted area and it’s internal additional information point areas. It was a very complex, yet well organized project, where I learned to think about the Users point of view, while using and viewing these digital touchscreens. I worked to balance the visuals for the far away as well as the intimate exploration features for the user.

The interactive touch screen  expanded it’s stages when a user clicked upon a cancer area. Additional content could be explored for the exhibiting scientist. Methods were used in each targeted location of the body, through a series of icons and visual color to walk a user through clearly and easily. For someone wanting to know more about specific areas of concern or what scientific treatment they could use, the UI pathway was delegated with additional technical medical information for any user visiting the exhibit booth.