Pfizer's Oncology Drug Pipeline & Cancer Clinical Trials digital touchscreen trade show booth UI / UX. Pfizer Oncology is committed to developing transformative therapies that improve the outlook for cancer patients worldwide. Having one of the most robust in the industry—including biologics, small molecules, immunotherapies, & biosimilars, & it is centered on exploring a wide array of approaches across many tumor types. Pfizer seeks to translate the most innovative science into meaningful breakthrough medicines that redefine life with cancer for patients.
The interactive touch screen expanded it’s stages when a user clicked upon a cancer area. Additional content could be explored for the exhibiting scientist. Methods were used in each targeted location of the body, through a series of icons and visual color to walk a user through clearly and easily. For someone wanting to know more about specific areas of concern or what scientific treatment they could use, the UI pathway was delegated with additional technical medical information for any user visiting the exhibit booth.